The Wisconsin Soybean Association announces a leadership transition as Steve Trzebiatowski moves from his role at WSA to join the American Soybean Association (ASA). During his time with WSA, Trzebiatowski has been a strong advocate for Wisconsin soybean growers, driving initiatives in grower education, policy and industry partnerships. In his new role at ASA, he will bring his expertise to support soybean farmers across the country.

“Steve has made a lasting impact on Wisconsin soybean growers, and we are excited to see him take his leadership to the national stage,” said Adam Kask, executive director for WSA.

Luke Goessling has been named as Trzebiatowski’s successor at WSA. A former Wisconsin Corn Growers Association director and current co-chair of the Wisconsin Corn•Soy Expo committee, Goessling brings the background and tools necessary to help the association’s efforts in advocacy, grower programs and outreach to continue advancing Wisconsin soybean agriculture.

“I have a lot of experience on the corn side, but not as much in soy advocacy,” Goessling said. “I’m honored to have this opportunity and excited to learn more about the soy industry and how we can help Wisconsin farmers.”

WSA President Doug Rebout said he was excited for Goessling to join the board.

“We warmly welcome Luke to the WSA team and look forward to his contributions as we continue to serve our members and the Wisconsin soybean community,” he said.

Don Lutz, longtime director of the Wisconsin Soybean Association (WSA), is retiring from his role at the American Soybean Association (ASA) after years of dedicated service. Throughout his tenure, Lutz has been a tireless advocate for soybean farmers, contributing to national policy development, grower education programs and industry initiatives that have strengthened the soybean community across the country. His leadership, expertise, and commitment to agriculture have left a lasting impact on both Wisconsin farmers and the broader soybean industry.