Firefighters will run head-on into a burning building to save a stranger. They don’t welcome the danger, and they don’t back down either.  While sponsoring a collegiate sales competition isn’t [...]

Quality soybean checkoff investments need quality soybean checkoff leaders.  The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) is now accepting nominations for three seats on the Wisconsin Soybean [...]

The Wisconsin – and the nation’s – agriculture industry is mourning the loss of Bob Oleson who died April 1, 2025, at the age of 83.    As a founding [...]

The Wisconsin Soybean Marketing Board (WSMB) knows that Rome wasn’t built in a day, and increasing farmer profitability at the farm gate won’t happen overnight, either. That’s why WSMB is [...]

Wisconsin soybeans are going on an export hunt.   But while those soybeans are traveling to export markets around the world, increasing Wisconsin farmer profitability, obstacles pop up every day that [...]

While there aren’t many literal waves to ride in Wisconsin, the Wisconsin Soybean Marketing Board (WSMB) found figurative waves to ride during the Identity Preserved International Summit, hosted by the [...]