With a continuous appetite to expand the global market, promote the value of Wisconsin-grown soybeans and learn new ways to move the needle for the state’s soybean farmers, the Wisconsin Soybean Marketing Board (WSMB) is going beyond its borders to satisfy those goals as a sponsor of the 2025 Identity Preserved International Summit Feb. 18-20 in Honolulu, Hawaii.  

The Summit, presented by Specialty Soya and Grains Alliance (SSGA), is set to serve as an educational hub for food manufacturers; qualified grain and oilseed buyers and sellers; and transportation, equipment, seed and input companies from around the world. The event is expecting more than 40 foreign buyers and food manufacturers with attendees from South Korea, Japan, Vietnam, Philippines, Thailand, Indonesia, Myanmar, Cambodia, Nepal, Singapore and India registered. 

“Having a presence for Wisconsin Soybean at the Identity Preserved International Summit is a testament to the vital role of collaboration in promoting identity preserved crops, which are grown by our farmers in Wisconsin and are an important checkoff investment,” said Adam Kask, WSMB executive director.  

Strategically scheduled at the peak of shipping season and beginning of the buying season for U.S. Identity Preserved crops, the Summit agenda is jam-packed with new experiences for all attendees.  

The agenda will tackle topics including food and crop trends and availability, seed and variety issues, processing and manufacturing equipment, market barriers, insights from growers and more. It’s an event that WSMB sees as a springboard for continuing to move the needle for Wisconsin soybean farmers.  

“Having the opportunity to promote our message at a global event like this really opens the door for future growth for our industry,” Kask said. “We know that expanding the global market starts with having strong global connections that this event will surely foster.” 

For a look at the full Identity Preserved International agenda, click here.