Wisconsin Soybean Checkoff Partners with Goodyear to Develop New Tire October 16th, 2012

Date: October 16, 2012
Media Contact: 
Linda Funk
Flavorful Insight, 515-491-8636

Interviews & photos
available upon request

Wisconsin Soybean Checkoff Partners with Goodyear to Develop New Tire

Madison, WI, October 16, 2012— Wisconsin Soybean farmers are helping consumers get more miles from their tires. The Wisconsin Soybean Marketing Board (WSMB) through the United Soybean Board (USB) continues to drive demand for U.S. soy, thanks to a partnership with Goodyear Tire & Rubber Co. Goodyear recently announced field tests for a new tire featuring U.S. soy that the company says may offer consumers increased tread life and a greener alternative to those manufactured solely with petrochemicals.

“The soy checkoff continues to help enhance consumer’s lifestyles,” says Jeff Braudt a soybean farmer from Boscobel, WI and a District 3 director of the Wisconsin Soybean Marketing Board. “The new soy based tire is yet another example how homegrown soybeans benefit all of us.”

New soy-based products are quickly gaining popularity as USB and the soybean checkoff continue to update industry leaders and researchers about the many benefits of soy.

To watch the video featuring the new tire made with soy or learn more about Wisconsin Soybean Marketing Board and the people who grow them, visit the Wisconsin Soybean website at www.wisoybean.org.

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The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated checkoff, the board works every day to maximize the profitability of Wisconsin soybean producers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. WSMB is committed to providing statewide soy education and outreach programs that inform consumers about the benefits of soy. It offers a comprehensive soy curriculum for educators, and partners with the Wisconsin Farm Bureau Ag in the Classroom to provide Soybean Science Kits and lessons that increase agricultural literacy.