Soy Inspiring: Wisconsin Soybean Farmers Join the Food for Kidz Effort October 10th, 2012

Date: October 10, 2012
Media Contact: 
Linda Funk
Flavorful Insight, 515-491-8636

Interviews & photos
available upon request.

Soy Inspiring: Wisconsin Soybean Farmers Join the Food for Kidz Effort

Waunakee, WI, October 10, 2012—The numbers are impressive: 800 volunteers, including Wisconsin Soybean farmers, will gather to make more than 150,000 meals at Waunakee Feed the Need’s seventh annual Food for Kidz event on October 21. The need is great, though, and that’s the kind of community involvement required to combat world hunger. The number of hungry people in the world is greater than the populations of the U.S., Canada and the European Union combined.  In the U.S. alone, more than 33 million people—including 13 million children—live in households that have periods of hunger or food insecurity. Through the crops they grow, their donations and volunteer efforts, Wisconsin Soybean farmers help feed the hungry in local communities as well as in developing countries around the world.

“We are proud to join the Food for Kidz effort to feed children and their families in need,” says Wisconsin Soybean Marketing Board President Mike Cerny, a farmer from Walworth.  It’s a noble cause as farmers to help feed our neighbors and families around the world by providing a protein-rich food source.”

Food for Kidz relies on the volunteers and donors to raise money to pay for food ingredients that are packaged into meals. Each distributed food package provides six nutritionally complete meals for hungry children and their families. It’s appropriate that Wisconsin Soybean farmers, through the Wisconsin Soybean Marketing Board, support this event, because one of the main ingredients is soy protein. Other ingredients include rice, dried vegetables, vitamins and minerals. The packaged meals are distributed free; locally as well as internationally to help feed the world’s hungry. Food scientists at Cargill, General Mills and Archer Daniels Midland developed the formula for the food packages. Each meal costs about 15 cents. This year marks a milestone for Food for Kidz as volunteers will package the 1 millionth meal during the event.

To learn more about the Wisconsin Soybean Marketing Board and its work in the community, visit the website at

To donate, volunteer or learn more about participating in the Waunakee Feed the Need seventh annual Food for Kids event visit the website at or call 608.231.9901. You’ll find the website for the Stewart, MN-based Food For Kidz at

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About Waunakee Feed The Need: A local nonprofit group whose mission is to provide nutritious meals to the hungry both here and around the world. Annually the group packages more than 185,000 meals with the help of over 800 volunteers. Last year more than 50,000 meals were given to the Dane County Community Action Coalition (CAC) and distributed free to 50 local food pantries. 

The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated checkoff, the board works every day to maximize the profitability of Wisconsin soybean producers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. WSMB is committed to providing statewide soy education and outreach programs that inform consumers about the benefits of soy. It offers a comprehensive soy curriculum for educators, and partners with the Wisconsin Farm Bureau Ag in the Classroom to provide Soybean Science Kits and lessons that increase agricultural literacy.