National Agricultural Literacy Week – Coolbean the Soybean book sent to all 4th grade teachers in Wisconsin March 18th, 2014

Date: March 18, 2014
Media Contact: 
Linda Funk
Flavorful Insight, 515-491-8636

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National Agricultural Literacy Week – Coolbean the Soybean book sent to all 4th grade teachers in Wisconsin

FOR MORE INFORMATION OR TO SCHEDUAL AN INTERVIEW                                                
Linda Funk, Flavorful Insight

National Agricultural Literacy Week
Coolbean the Soybean book sent to all 4th grade teachers in Wisconsin

Madison, WI, March 18, 2014—The Wisconsin Soybean Marketing Board is celebrating National Agricultural Literacy Week, March 17–21, by mailing copies of Coolbean the Soybean to 4th grade teachers in the state of Wisconsin. Coolbean was written by Shawn Conley, PhD, an agronomy professor and Soybean and Wheat Extension Specialist at the University of Wisconsin-Madison.
Coolbean the Soybean explains the job of farmers and agronomists through characters named Haila and Aliah, respectively, who Conley named after his daughters. Along the way, Coolbean explains modern farming techniques, how a seed becomes a plant and then produces a crop. The book tells the story of how soil, sunshine, and water affect the growth of the plant.
The target audience is Grades 3–5. The content was developed in collaboration with a professional science writer who ensured the material is age appropriate and matches Common Core Standards in Reading and Next Generation Science Standards. Hands-on learning activities to accompany the book are available at
A grassroots, farmer-led organization, the Wisconsin Soybean Marketing Board is committed to statewide education and outreach programs, including communication initiatives directed at youth, with a focus on the Wisconsin soybean industry and its ability to feed the hungry world while being stewards of the land we farm.
The book was published by the American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America. The Societies publish quality, peer-reviewed books, including works for children, in an effort to grow future scientists and to cultivate an appreciation for agricultural sciences, land stewardship, and the innovation required to sustain a growing global population.
Wisconsin teachers may contact Linda Funk at Flavorful Insight (515-491-8636). All other inquiries should be directed to Lisa Al-Amoodi, managing editor of books for the Societies at
The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated check off, the board works every day to maximize the profitability of Wisconsin’s 11,000 soybean growers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. The Wisconsin Soybean Association (WSA) represents soybean farmer-members to positively impact regulatory and legislative issues on a local, state and national level. For more information, visit