FOR IMMEDIATE RELEASE
Date: January 23, 2014
Media Contact:
Linda Funk
Flavorful Insight, 515-491-8636
lfunk@flavorfulinsight.com

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News Releases

Wisconsin Soybean Farmers: Apply by April 4 for 2014 See for Yourself Program



Wisconsin Soybean Farmers: Apply by April 4 for 2014 See for Yourself Program
Learn how the U.S. Soybean Checkoff Investment Works
 
Madison, WI, January 23, 2014 — This summer, 10 U.S. soybean farmers from across the country will get the chance to see how the United Soybean Board (USB) puts their soy checkoff to work.

Wisconsin soybean farmers are encouraged to apply for the 2014 See for Yourself program that will take place August 15-22, 2014. Ten selected farmer-participants will have the opportunity to learn about and evaluate specific investment areas of the soy checkoff, such as international marketing, animal agriculture, industrial uses and soybean farmers’ freedom to operate

Participants will first meet in St. Louis, headquarters of USB, to receive an overview of the organization and see how the checkoff works on behalf of soybean farmers domestically. Since half of all soybeans are exported, participants will then travel internationally to experience how international customers use soy. USB will cover all travel, lodging and meal expenses.

Wisconsin soybean farmer and director on the Wisconsin Soybean Marketing Board, Jonathan Gibbs witnessed first-hand some of the many ways soybeans are used during the USB’s 2013 See for Yourself program. Gibbs was selected as one of 10 U.S. soybean farmers from across the country to participate and encourages other Wisconsin soybean farmers to apply for this once-in-a lifetime learning experience.  Gibbs explains “I took away a lot of information from our roundtable discussion with our customer in Columbia. They want to integrate more animal protein into their people’s diet, and they’d like us to be part of that process.  I also learned the value of good infrastructure, and that without it, the cost of product can go substantially higher once you ship it to the end user. “
 
All interested soybean farmers can apply for the See for Yourself program by filling out the online application located on the USB website by April 4th. To learn more about the Wisconsin Soybean Marketing Board and its work, visit the website at www.wisoybean.org or for more information.
 
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The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated checkoff, the board works every day to maximize the profitability of Wisconsin soybean producers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. WSMB is committed to providing statewide soy education and outreach programs that inform consumers about the benefits of soy. It offers a comprehensive soy curriculum for educators, and partners with the Wisconsin Farm Bureau Ag in the Classroom to provide Soybean Science Kits and lessons that increase agricultural literacy.