FOR IMMEDIATE RELEASE
Date: June 21, 2013
Media Contact:
Linda Funk
Flavorful Insight, 515-491-8636
lfunk@flavorfulinsight.com

Interviews & photos
available upon request.

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Wisconsin Soybean Farmer Chosen for 2013 See for Yourself Program

Madison, WI, June 21, 2013 — This summer, Wisconsin soybean grower Jonathan Gibbs of Fox Lake, Wis., will be among 10 U.S. farmers seeing firsthand how the United Soybean Board (USB) puts their soy checkoff to work.

Gibbs, who operates a diversified crop farm in Dodge County, was recently selected for the 2013 See for Yourself program that will take place July 18–26, 2013. He, along with other selected farmer-participants, will visit several sites that demonstrate the soy checkoff’s efforts to improve the value of U.S. soy meal and oil, ensure soybean farmers and their customers have the freedom and infrastructure to operate, and meet the needs of U.S. soy customers.

I look forward to meeting fellow U.S. soybean farmers to talk about industry challenges, ideas and learn what makes each successful,” says Gibbs, who is the 4th generation to operate his family’s farm in south central Wisconsin. “I am eager to learn directly what U.S. soybean farmers need to do to be the first choice supplier to fill global soybean demands.”

Gibbs grows a variety of crops including seed soybeans, food-grade soybeans, corn, seed wheat, canning peas, alfalfa and forage along with raising cattle. Jonathan is a graduate of the University of Wisconsin-River Falls.

Participants will first meet in St. Louis, headquarters of USB, to receive an overview of the organization and see how the checkoff works on behalf of soybean farmers domestically. The group will then travel abroad to the countries of Panama and Columbia to learn about the demand for U.S. soy internationally and to see the many uses for soy.   

To learn more about the Wisconsin Soybean Marketing Board and its work, visit the website at www.wisoybean.org or for more information.

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The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated checkoff, the board works every day to maximize the profitability of Wisconsin soybean producers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. WSMB is committed to providing statewide soy education and outreach programs that inform consumers about the benefits of soy. It offers a comprehensive soy curriculum for educators, and partners with the Wisconsin Farm Bureau Ag in the Classroom to provide Soybean Science Kits and lessons that increase agricultural literacy.

Photo caption: Jonathan Gibbs grows seed soybeans, food-grade soybeans, corn, seed wheat, canning peas, alfalfa and forage, along with raising cattle on his family farm in Fox Lake, Wis. Gibbs was selected as one of 10 U.S. soybean farmers from across the country to participate in the soy checkoff’s 2013 See for Yourself program. Tours of facilities in St. Louis and countries of Panama and Columbia will give Gibbs an inside look at how and where his soybeans are being used both domestically and internationally.