FOR IMMEDIATE RELEASE
Date: March 15, 2013
Media Contact:
Linda Funk
Flavorful Insight, 515-491-8636
lfunk@flavorfulinsight.com

Interviews & photos
available upon request.

News Releases

Wisconsin Soybean Farmers: Apply by April 1 for 2013 See for Yourself Program

Madison, WI, March 15, 2013 — This summer, 10 U.S. soybean farmers from across the country will get the chance to see how the United Soybean Board (USB) puts their soy checkoff to work.

Wisconsin soybean farmers are encouraged to apply for the 2013 See for Yourself program that will take place July 21–27, 2013. Ten selected farmer-participants will visit several sites that demonstrate the soy checkoff’s efforts to improve the value of U.S. soy meal and oil; ensure soybean farmers and their customers have the freedom and infrastructure to operate; and meet the needs of U.S. soy customers.

Participants will first meet in St. Louis, headquarters of USB, to receive an overview of the organization and see how the checkoff works on behalf of soybean farmers domestically. The group will then travel to a location abroad to learn about the demand for U.S. soy internationally and to see some of the many uses for soy. USB will cover all travel, lodging and meal expenses.   

Wisconsin soybean farmer Tim Clark witnessed first-hand some of the many ways soybeans are used during the USB’s 2012 See for Yourself program. Clark was selected as one of 10 U.S. soybean farmers from across the country to participate and encourages other Wisconsin soybean farmers to apply for this once-in-a lifetime learning experience. 

“Before the See for Yourself program, I never thought about where our soybeans go after we unload them at our local elevator or grain merchandiser,” said Clark. “After the program, I have a great understanding and appreciation for how my soybeans are used. Also, I saw first-hand the value of our soy checkoff program and how it works to make sure soy stays in demand around the world. The checkoff really is farmer-driven and a valuable investment.”

All interested soybean farmers can apply for the See for Yourself program by filling out the online application located on the USB website by April 1st. View a short video on Clark’s experience along with other farmers around the U.S. participating in last year’s program. To learn more about the Wisconsin Soybean Marketing Board and its work, visit the website at www.wisoybean.org or for more information.

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The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated checkoff, the board works every day to maximize the profitability of Wisconsin soybean producers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. WSMB is committed to providing statewide soy education and outreach programs that inform consumers about the benefits of soy. It offers a comprehensive soy curriculum for educators, and partners with the Wisconsin Farm Bureau Ag in the Classroom to provide Soybean Science Kits and lessons that increase agricultural literacy.