FOR IMMEDIATE RELEASE
Date: January 10, 2013
Media Contact:
Linda Funk
Flavorful Insight, 515-491-8636
lfunk@flavorfulinsight.com

Interviews & photos
available upon request.

News Releases

Into the Outdoors and Soybean Farmers Launch Television and School Soybean Curriculum

Madison, WI, January 10, 2013—In Wisconsin, farmers grow soybeans, we use them for oil, animal feed, and soyfoods—now on January 26 and January 27 we can watch episodes of the Emmy Award-winning television show, Into the Outdoors, that are devoted to the soybean.

The four segments of this television program will launch the “Soy Savvy” Wisconsin soybean curriculum for teachers and students. These lessons, for students in grades four through seven, enhance classroom learning and underscore the importance of soybeans to the state’s economy. The television segments cover the subject of soy, from farm to table. Classes completing the soy lessons will be eligible for an all-expenses-paid student field trip (up to a $500 grant) to an area soybean farm this spring.

Into the Outdoors “Soy Savvy” Segment One is devoted to the Soy History Mystery; Segment Two explores Farming Soy; Segment Three features Soy Kids, while Segment Four heads into the kitchen for Soyfoods, Edamame and More. For air times and stations, visit www.intotheoutdoors.org.

Into the Outdoors has won nine Emmy Awards, and is produced by Discover Mediaworks. Educators attending this year’s Wisconsin State Education Convention at the Delta Center in Milwaukee, January 23-25, can stop by the Discover Mediaworks booth 1010 to learn more. Educators and school leaders can also obtain the state-certified lessons online from the Wisconsin Soybean Marketing Board at http://education.wisoybean.org. For soybean farm field trip details, contact Christine Lindner of Wisconsin Soybean Marketing Board at 920.296.9772 or clindner@flavorfulinsight.com. The soybean curriculum is a part of the Wisconsin Education Network (WEN). A full listing of curricula is available on the WEN website at www.wisconsineducationnetwork.org

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The Wisconsin Soybean Marketing Board (WSMB) is a grassroots, farmer-led organization that leads efforts in soybean research and the expansion of soybean market opportunities. Established in 1983 as part of a Wisconsin-mandated checkoff, the board works every day to maximize the profitability of Wisconsin soybean producers. It builds soybean demand, creates new uses for soybeans, and focuses on soybean disease research. WSMB is committed to providing statewide soy education and outreach programs that inform consumers about the benefits of soy. It offers a comprehensive soy curriculum for educators, and partners with the Wisconsin Farm Bureau Ag in the Classroom to provide Soybean Science Kits and lessons that increase agricultural literacy.