Partners Working for Soybean Farmers

The Wisconsin Soybean Marketing Board (WSMB) and the Wisconsin Soybean Association (WSA) are two distinct groups working to support the state’s soybean growers. Both groups are funded and governed separately. The groups do share administrative resources and are united in the overarching goal of helping Wisconsin’s 11,000 soybean growers succeed.

Wisconsin Soybean Marketing Board (WSMB)
Established in 1983 as part of a Wisconsin-mandated checkoff, the WSMB works every day to maximize the profitability of Wisconsin soybean producers. The Wisconsin Soybean Marketing Board is a grassroots, farmer-led organization dedicated to building demand, creating new uses and focusing on disease research for Wisconsin soybeans. The Board is committed to statewide education and outreach programs to inform consumers about the benefits of soy.

Mission Statement:
To maximize the profitability of Wisconsin's soybean producers by investing Wisconsin's soybean checkoff funds in targeted domestic and international research, promotion and communication initiatives.

Wisconsin Soybean Association (WSA)
Founded in 1972, the Wisconsin Soybean Association (WSA) is a grassroots, farmer-led, membership organization. Since the soybean checkoff is prohibited by law from lobbying, WSA works to ensure that sound policies are in place to enhance the future of soybean farming. We work on behalf of our 1,200 members to positively impact regulatory and legislative issues on a local, state and national level.

Mission Statement:
The WSA is a progressive organization devoted to bringing together all persons interested in the production, marketing, distribution, and utilization of soybeans and soybean products.

Strategic goals:

  • To increase grassroots participation thereby increasing total association membership.
  • To communicate and inform our existing and prospective members on public policies regarding the Wisconsin soybean producer.
  • To promote the association's visibility and increase its public relations thereby improving its image among policymakers and the general public.